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Email Creator now supports preheader text

Published: 10/18/2026Update

First impressions start in the inbox. Until now, the preview text recipients saw next to your subject line was whatever came first in the email.

Now you can choose what they see before they open it.

Write your own preview. A new optional Preheader text field sits right under the subject line on the Email details screen. It’s saved with your email and included when it’s sent.

Optional, as always. Leave it blank and nothing changes.

Tip: Aim for 40 to 90 characters, lead with the important words, and add something your subject line doesn’t already say.

Email Creator now supports preheader text